ProMedia Marketing is a mid-size company with a comprehensive Plasma/LCD Screen Display Network in South Africa. Screens are located in over four provinces and plans to extend to the rest of South Africa are already in place. Digital Screen Advertising is a wide range marketing tool, aimed at shoppers while they are unoccupied, such as waiting in line to check out. This is a very effective way to effectively expose a brand or service, as shopping creates excitement and is stimulating to the shopper. Digital Screen advertising is a fairly new but effective way to reach consumers.